About Us


Heroine is a female lifestyle brand specializing in athleisure wear with classic athletic cuts with a fashion edge. Heroine is for the girl making a bold statement in society.  The heroine girl knows where she's going. Heroine was founded by Doc Murphy, Jada Daniels and Christopher McCray. 3 creatives who have their fingers on the pulse of the culture. Heroine has established urban model powerhouse Angle Lola Love as their first brand ambassador for the first season. Look for exciting content and exclusive gear dropping in the near future. Be A Heroine.